Scaling, made simple.
About FLI
(Founder Led Investments).
We are an investment team focused on working with founders in high growth businesses. We aim to invest in, mentor and support founders on their journey to expand and scale up their businesses. Our team of investors have all successfully built companies from the start-up phase to multi-million-dollar enterprises across technology, professional services and retail industries.
From pre-seed ventures to more mature businesses – we work closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive framework in the marketplace.
Our approach is to invest capital and time in early-stage and scale-up enterprises.
We challenge our entrepreneurs’ vision, assist them with planning and execution, and mentor them as they develop their people, culture, and platforms for sustained growth.
We assist by:
Guiding early-stage businesses to achieve profitable growth.
Active mentoring and support for entrepreneurs willing to listen.
Extensive hands-on experience in growing start-up businesses to billion dollar companies.
Focus and awareness that execution is everything.
A mindset for global appeal, scalability via digital platform plays.
A view of positioning differentiation, best in class offerings or cost-effective operations across global supply chains to ensure maximum ROI to founders and investors alike.
Our team of investors have experience across:
Specialty and FMCG Retail
Healthcare
Professional Services
Food and Agriculture
Information
Technology
Our corporate and strategic experience:
Our founders:
Dr. Glen Richards
Dr. Glen Richards is a veterinary surgeon and the founder and former CEO of Greencross Limited, Australia’s largest pet care company. Glen spent 10 years building a multi-million dollar integrated pet care empire, which now operates more than 130 veterinary hospitals and 200 pet care retail stores in Australia and Animates in New Zealand. As a professional investor and highly successful entrepreneur Glen has taken a very active mentor role with a number of founders. Glen is currently the Chairman of the ASX listed Healthia Limited and People Infrastructure Limited.
John Lawlor
John has 20+ years of commercial and sell-side research experience with extensive expertise in providing financial modelling, strategic advice and investor relations services for emerging companies. John’s previous CFO roles have included SmartVet Holdings, Amazonia, SmartClinics and The Wholey Milk Company. John has an MBA from the AGSM and is a graduate of the Royal Military College, Duntroon.
Paul Wilson
Paul Wilson was co-founder and Managing Director of Petbarn, Australasia’s leading Pet Specialty retailer. In 2013 Petbarn merged with Greencross Ltd to create the largest integrated Pet and Vet business in Australasia. Prior to Petbarn Paul was the Chief Operating Officer of ShopFast, Australia’s largest online grocery retailer, which was sold to Coles in 2003. Paul Started his career In Caltex and over 12 years held various roles including, Sales representative, regional Manager and National fuels Pricing manager, and General Manager of a Boral/Caltex Joint Venture, Vitalgas. Paul is currently a Non-Executive Director of ASX listed Healthia Limited, a director of Monarch Mental Health Clinics.
Max White
Max White was the co-founder of Data#3 and founder of Extend Technologies which was later acquired by NTT Data. Max is a mainstay of the Information and Communication Technology industry across Asia Pacific. Covering 4 decades of ICT convergence for both industry & Government, his business networks and people advocacy have led him to establish and grow some of the biggest IT companies in Australia and Asia Pacific. A hands-on leader, Max is an applied technologist who helps businesses use ICT for strategic business benefit.